Aug 05, 2026  
2026-27 RCC College Catalog and Student Handbook 
  
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2026-27 RCC College Catalog and Student Handbook
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MKT 201 - Introduction to Marketing

(3 Credits)
Lecture: 3 hours per week

Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.


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